Question 1

What is MCA sales training?

Accepted Answer

MCA sales training teaches merchant cash advance brokers and ISOs how to cold call, handle objections like price shock and stacking, and close deals by getting documents in fast.

Question 2

How do I handle MCA price objections?

Accepted Answer

Reframe factor rate as cost-per-dollar inside the ROI of what the capital unlocks (inventory turn, payroll, equipment). Show the deal pays for itself before discussing price.

Question 3

What is a stacking objection in MCA?

Accepted Answer

Stacking is when a merchant takes additional advances on top of an existing one. Brokers handle it by qualifying positions early and offering consolidations or buyouts when the math works.